Search Engine Marketing
Spurring your growth engine through web
“Search engine marketing (SEM) is used to advertise a website on search engine results pages. It increases traffic to your website and expands your clientele by guaranteeing that your website will appear higher in search results. ”
SEM has unique advantages
Increased conversion rates: SEM targets only the potential clients who could be interested in your firm/product by using keywords. In a typical search, its observed that 50% of those who arrive via sponsored advertisements are more likely to make a purchase from the retailer's website than through organic search.
Increased brand recognition: SEM increases brand awareness by up to 80%. Most of the people who search randomly may not click on your product, yet they will know the advertised brand, product, or even URL.
Continuous traffic. Active SEM campaigns drive traffic to the website. The traffic is very high across a range of sectors, including the automotive, healthcare, and travel industries. Simply said, SEM continuously produces sustainable traffic for your ad efforts.
SEM platforms decide when and where to show your ads considering competition with other brands targeting the same keywords. This is called an Ad Auction. The correct place on the SERP for you depends on the budget – the amount you’re ready to pay for a click and rating on the platform.
There are a ton of visual formats for how your ads will appear on the search results page. Let’s unpack some popular types of search engine marketing.
Kinds of SEM
Google shopping ads, Responsive ads Text ads & Local service ads
It can be challenging to start from scratch when launching a new complex marketing channel. This list of crucial actions will make your SEM experience more seamless.
SEM occasionally undergoes alterations. We've selected four tactics that will keep you in the lead and enable you to surpass your professional objectives.
Best Practices to Improve Your SEM
- Use Similar Audiences for Remarketing
- Personalize Your Ads
- Align Your Ads with Landing Pages
- Create Urgency with Countdowns
The value of knowing your audience is recognized by marketers and business owners. They develop standard buyer profiles and try to target customers based on their demographic information.
Our Success Stories
We have helped many organizations in their journey to become digital-first companies. Here are some of the success stories we’d like to share with you.
Branding Project
We build and design custom websites that are aesthetically pleasing and functional.
UI Design Project
We build and design custom websites that are aesthetically pleasing and functional.
Digital Marketing
We build and design custom websites that are aesthetically pleasing and functional.
Web Design
We build and design custom websites that are aesthetically pleasing and functional.
Business Cards
We build and design custom websites that are aesthetically pleasing and functional.
App Development
We build and design custom websites that are aesthetically pleasing and functional.
Want to work together?